Own a Pet Retailer of the Year

2025

Pet Retailer of the Year

2026

Pet Subscription Service of the Year

$165B

U.S. Pet Industry 2026

Start your Journey

Start Your Puptqe Journey

Tell us about you — we'll guide you from here.

Franchise Inquiry

Where are you looking to open your Puptqe?

We are seeking passionate partners to bring the Puptqe experience to their city.

By continuing, you agree to be contacted by Puptqe about franchise opportunities. Your information is kept confidential.

The Opportunity

Claiming a massive,
emotional, everyday category.

For decades, pet retail has been transactional: aisles of product, a receipt at the register, and nothing that makes anyone want to come back. A $165 billion category built on love, reduced to a shopping trip. It deserved better. So we built it.

There are 90 million dogs in the U.S., and their people are looking for somewhere to belong — not a store they use, but a place they come back to. Puptqe claimed that space first: hospitality, membership, and community under one roof, wrapped around the most emotional relationship in the house.

2025 Pet Innovation Award - Pet Retailer of the Year2026 Pet Innovation Award - Pet Subscription Service of the Year
$165B

U.S. pet industry sales projected for 2026 (APPA), up from $158B in 2025 — one of the largest consumer categories in the country.

90M+

Dogs living in American households right now, with families who spend on them every single day.

0

National brands running a membership-and-community pet destination model. Until us.

Puptqe team members with their dogs at a Puptqe photo wall
A member hugging her golden retriever inside the Puptqe store

Only one brand in pet retail is doing this.

No national pet retailer runs on hospitality, membership, and community the way Puptqe does. That means no one to split the category with, no look-alike down the street, and an opening in your market that only one owner gets. Pet Innovation named Puptqe Pet Retailer of the Year 2025 and Pet Subscription Service of the Year 2026 for exactly this, and our team has been part of over 1,000 franchise openings along the way.

The Numbers

Most franchisors show you the highlight reel.
We show you the work.

We built the experience before we ever sold a franchise. One store, opened by this team, proving the model in public — one member, one event, one repeat visit at a time. These are the things we can point to, not the things we hope for.

700+

Members signed up at one location before franchising launched

70+

Community events hosted per year at that same store

2

Consecutive Pet Innovation Awards — 2025 and 2026

1,000+

Franchise openings our team has been part of

A member laughing with her golden retriever inside the Puptqe store
Two members playing with their dogs during a Puptqe community event

The average pet store is a job. A Puptqe is a business.

Independents run thin on product margin, with no membership base, no event calendar, and nothing that carries value beyond the owner behind the counter. Puptqe is built the other way: recurring membership revenue, a weekly reason to visit, and a brand that earns Pet Retailer of the Year recognition instead of competing on price.

Brand-reported results at one location, shown for context. They are not franchisee results, projections, or a guarantee of performance. Official investment ranges, fees, obligations and any financial performance representations come only from the current Franchise Disclosure Document (FDD).

The Engine

Owners don't launch alone.
They plug into a system.

A shared playbook runs behind every Puptqe — the same one that turned one store into an award-winning brand. You bring leadership, standards, and a love for your city. The system brings the rest.

Site & Market Selection

Real estate criteria, territory analysis, and lease guidance from people who have opened locations before.

Hospitality Training

A Ritz-Carlton-inspired program that teaches your team to host, not just serve.

Membership & Community Programming

The membership model and a full calendar of events, clubs, and pup cups that keep members returning.

Marketing & Demand Engine

Brand assets, campaign playbooks, and local launch marketing built to fill the store from day one.

Retail & Supply Chain

Curated product assortment, vendor relationships, and purchasing power a single store cannot negotiate alone.

Opening & Ongoing Support

Buildout checkpoints, grand opening support, and a franchise team on call long after the ribbon is cut.

A Puptqe owner welcoming a member and her corgi at the door
Members laughing with their dogs during a weekly Puptqe community club meetup

You run the store. We run the system behind it.

Get Franchise Details
The Business Model

Five revenue streams under one roof.

A Puptqe store isn't one transaction repeated. Retail, memberships, autoship, private parties and events each bring guests back — and each pays rent on the same square footage.

Retail Floor

Curated food, treats, toys and accessories — the everyday reason to walk in.

Memberships

Monthly Pup Pass plans with member perks and included visits.

Autoship & Subscriptions

Repeat food and treat orders that recur without a new sale.

Private Parties

Birthdays, adoptions and celebrations hosted in the space.

Community Events

Weekly clubs and events that fill the calendar and the register.

Want the full unit-level model?

Get Franchise Details →

Revenue streams are shown to explain how a Puptqe location is designed to earn. Actual results vary by market and operator. Any financial performance information must come from the current Franchise Disclosure Document (FDD).

The Puptqe Relationship Engine

The visit is the beginning.
The relationship brings people back.

A Puptqe member smiling while hugging her golden retriever wearing a Puptqe collar tag
A guest laughing with her dog during a community event inside the Puptqe store
01

Experience

Events, hospitality and community.

A hand holding up a Puptqe PupPass+ membership card while a doodle looks at the camera
02

Membership

Perks, savings and exclusives.

A golden retriever sitting in the ball pit beside the Good Dogs Belong Here wall inside the Puptqe store
03

Repeat

Events, clubs and new experiences.

Two Puptqe members smiling together with their three dogs
04

Referral

Bring friends. Grow the community.

Events, hospitality and community create reasons to visit again.

2025 Pet Innovation Award - Pet Retailer of the Year2026 Pet Innovation Award - Pet Subscription Service of the Year
The Proven Model You'll Run

Not Another Pet Store.
A Community Destination.

You're not guessing what will work — you're running a model that already does. Puptqe blends entertainment + community into one must-visit destination that pet parents return to again and again. Pet Innovation recognized this in 2025, naming Puptqe Pet Retailer of the Year — and again in 2026 as Pet Subscription Service of the Year — for setting a new standard in the industry.

1,000+Our team has been part of over 1,000 franchise openings.

World's First Pup Bar

A one-of-a-kind experience that pet parents and pups return to again and again.

Interactive Photo Booths

Shareable, social-ready moments that market your location organically.

Free Pup Cups, Clubs & Events

Community programming that drives foot traffic and deepens loyalty.

Powerful Membership Model

Recurring membership revenue, billed monthly. Predictable. Scalable.

Private Parties & Events

Birthdays, adoption days — curated programming that keeps guests coming back.

Community-First Experience

Dogs and humans both love it — creating lifelong brand advocates in your city.

Puptqe interior showing pup bar with seating, retail shelves, and modern design
Puptqe community members and their dogs celebrating a birthday at the Pup Bar
A large group of Puptqe guests posing with their dogs inside the store

The Retail Shift

The product can be delivered. The experience can't.

Why leave the house when almost anything arrives at your door?

Puptqe team members and their dogs at a Puptqe event photo wall

From

Shopping for products

A customer browsing pet products online from the couch at home

To

Showing up for experiences

Two guests meeting a goldendoodle and a French Bulldog inside a Puptqe store
2025 Pet Innovation Award - Pet Retailer of the Year2026 Pet Innovation Award - Pet Subscription Service of the Year
See It In Action

Experience Puptqe

Take a look inside what makes Puptqe unlike any other pet brand in the country.

Watch Puptqe Video
Avoid the Headaches Most Franchises Bring

Simpler by design.

Focus on hospitality, membership, events and retail — without grooming, boarding or daycare.

No grooming

Keeps operations simple and low liability.

No boarding

Focus on in-store experiences and community.

No daycare

Built for retail, hospitality and events.

Owner leadership, hiring, service standards and local execution still matter. What changes is everything you no longer have to carry — and a brand that earned Pet Retailer of the Year 2025 and Pet Subscription Service of the Year 2026 from Pet Innovation.

Get Franchise Details →
Inside a Puptqe store: the pup bar, play and treats shelving, and a dog house on turf
Timing

Why Now

The old pet retail model is broken. Pet owners are tired of transactions — they want connection, trust, community, and brands that recognize dogs as family. The brands still selling shelves of products are being left behind.

$165B

U.S. pet industry, 2026

90M+

Dogs in U.S. homes

Only 1

Brand doing this

Puptqe was built for that shift — and so were you.

We're now awarding select territories to qualified franchise candidates who want to be part of an early-stage brand with founder access, strong vision, and a clear mission. The window to be a founding partner is now.

Puptqe founders with dogs inside the Pup Bar
The Shared Mission

A Mission Worth Building With You

To integrate dogs into more moments of everyday life and create healthier, happier communities — one dog, one heartbeat, one community at a time. That's the story you'd be stepping into as a Puptqe franchisee. You bring the vision and leadership. We bring the proven playbook, the brand, and the guidance to help you win.

Community Driven Hospitality

Community driven hospitality at Puptqe

Start the Conversation

Interested in bringing Puptqe to your city?

Apply to learn more about Puptqe franchise opportunities.

Get Franchise Details
Your Guide to a New Category

You're Not Just Opening a Store. You're Building a Destination.

Here's the truth nobody tells you: most pet retail is forgettable. Aisles of products, a transaction at the register, and nothing that makes a community want to come back. You want more than that — and so do pet parents. That's the problem we set out to solve, and the reason the Pet Innovation Awards named Puptqe Pet Retailer of the Year 2025. We built the model that turns a store into a community hub — dogs, memberships, events, and hospitality — so you don't have to build it from scratch.

We're now awarding select territories to early partners who want to bring this to their city — with a guide who's already done it and earned Pet Retailer of the Year 2025. In a $165B category with 90M+ dogs and no national brand running this playbook, the first owner in a market owns that market.

Puptqe guests laughing with their dogs during a community gathering inside the storeWhy Trust Us as Your Guide

We Built This
Because We Lived It

You don't want to bet your future on an unproven concept — and you shouldn't have to. We understand that fear, because we lived it. Puptqe isn't a pitch deck; it's a place we built from a real moment, a real dog, and a real community. We've already walked the hard road, made the mistakes, and proven the model — so you can step in as the hero of your city's story, backed by a guide who's already won.

Champ, a golden dog and Chief Paw Officer of Puptqe, smiling at the camera

Our Why — It All Started with Champ

Puptqe was born from a life-changing moment. Our dog, Champ, flatlined in the hospital. For a few terrifying minutes, we thought we had lost him. His courageous fight with Addison's disease became more than a story of survival — it became our purpose.

That purpose grew into Puptqe — a place where love, care, and connection are at the heart of everything we do. Every interaction is personal — a celebration of the special bond we share with our dogs.

And Champ? He's still here, wagging his tail and reminding us every day why we started.

In 2025, the Pet Innovation Awards named Puptqe Pet Retailer of the Year through the awards program's nominations and review process — not a public vote. In 2026, Puptqe was named Pet Subscription Service of the Year — recognition that the model keeps moving the category forward.

Our Vision

Have Dogs fully integrated into all aspects of our lives.

"

"Awesome place to take your dog. The pup bar is the cutest thing ever. The customer service is what I love most though. True dog lovers are employed there and it shows."

— Jill L., Member

The Legacy

Anyone can sell dog food.
Only we can make it mean this much.

Puptqe started with a simple belief: the relationship between a person and their dog is one of the most emotional in the house, and it deserved more than a shopping trip. So we built a place dogs pull their people toward — a pup bar, a membership, a calendar of celebrations.

That work earned Pet Retailer of the Year 2025 and Pet Subscription Service of the Year 2026 — recognition for a model no other national pet brand is running. The advantage isn't just the playbook. It's taste, hospitality, and community, built around a category that only gets stronger with every market you open.

Get Franchise Details
Puptqe guests and their dogs gathered inside the store for a community event
2025 Pet Innovation Award - Pet Retailer of the Year2026 Pet Innovation Award - Pet Subscription Service of the Year
Why Puptqe Is Your Guide

A Partner Who's Already Done It

You don't have to figure out pet retail on your own. We've built the systems, playbooks, and brand the Pet Innovation Awards named Pet Retailer of the Year 2025 and Pet Subscription Service of the Year 2026 — and we'll hand them to you, so you can open with confidence instead of guesswork.

Get Franchise Details →
2025 Pet Innovation Award - Pet Retailer of the Year2026 Pet Innovation Award - Pet Subscription Service of the Year
🐾

Simple, Scalable, and Fun

Our model is designed to be easy to operate, built for growth, and centered around an experience that dogs and humans genuinely love.

🐾

Absentee Ownership, Just Not Absentee Leadership

You don't need to be behind the counter every day — but we do expect you to lead with vision, culture, and commitment to your team and community.

🐾

Named Pet Retailer of the Year 2025

The Pet Innovation Awards named Puptqe Pet Retailer of the Year 2025 and Pet Subscription Service of the Year 2026 — recognizing our role in redefining the pet retail category from the ground up.

🐾

A Category That Keeps Growing

U.S. pet industry sales have risen for 30+ years, including through past downturns — from $158B in 2025 to a projected $165B in 2026 (APPA).

🐾

Proven Systems & Brand Playbook

Our established operational processes and curated brand identity help you create a seamless guest experience from day one.

🐾

Comprehensive Training & Support

From store setup to grand opening, we guide you every step of the way. You're never alone.

Inside a bright Puptqe store with the play area, treat wall and pup bar
Pet Innovation Award 20252026 Pet Innovation Award - Pet Subscription Service of the Year
The Investment

The Market Numbers

Don't build another pet store. Build the place your community wants to come back to, in a $165B market projected for 2026, backed by a brand the Pet Innovation Awards named Pet Retailer of the Year 2025 and Pet Subscription Service of the Year 2026.

$165B

U.S. Pet Industry (2026)

U.S. pet industry sales were $158B in 2025 and are projected at $165B in 2026 (American Pet Products Association).

50%

U.S. Households w/ a Dog

50% of U.S. households own at least one dog — a massive, built-in addressable market.

$136K–$293K

Initial Investment

All-in cost including buildout, equipment, and working capital — one of the most accessible entry points in premium pet franchising.

6%

Royalty Fee

A 6% royalty on gross revenue funds ongoing operational support, technology, and system-wide resources.

2%

Brand Fund

A 2% contribution to the system-wide brand fund supporting national marketing and brand growth.

$49K

Franchise Fee

One-time franchise fee to join the Puptqe family and secure your exclusive territory.

Puptqe is not presented as a passive or guaranteed-return investment. Official investment ranges, fees, obligations and any financial performance representations must come from the current Franchise Disclosure Document (FDD). Awards as described by Puptqe; candidates may request supporting documentation.

Hospitality-First Model

Hospitality changes what the visit means: from a quick errand to a planned visit, with Ritz-Carlton-inspired training for owners and teams.

Reasons to Return

Memberships and events turn a one-time sale into a repeat relationship. 1,000+ members at one location before franchising launched, and 70+ community events per year (brand-reported, not franchisee results).

Simpler by Design

Focused on hospitality, membership, events and retail, with no grooming, boarding or daycare. Owner leadership, hiring and local execution still matter.

Same Category. Different Experience.

Pet is next. We built the experience first, then invited franchise partners to grow with the brand.

Puptqe logoYour Next Steps

Explore the opportunity.

A great franchise relationship starts with clear expectations on both sides.

Get Franchise Details
A couple with their golden retriever inside a bright Puptqe store
More moments together.
A Puptqe team member talking with a prospective owner holding her doodle dog
01

Connect

Discuss your background, goals and preferred market.

A franchise team member walking through the Puptqe model on a tablet
02

Understand

Talk through the concept, owner's role and operating expectations.

Hands reviewing franchise documents on a desk
03

Review

Read the current Franchise Disclosure Document and ask questions.

A handshake between a Puptqe team member and a new franchise owner
04

Decide

Determine together whether the opportunity is the right fit.

The Invitation

Territories are awarded,
not sold.

We partner with a small number of hands-on operators and build Puptqe market by market. There is no funnel to push through — you're evaluating us as hard as we're evaluating you. If you're the kind of operator who sets the standard rather than meets it, we'd like to hear about your vision for your city.

Get Franchise DetailsSee Available Territories
Expansion

Coming Soon to a City Near You

Puptqe is expanding across the country. Secure your territory in one of these high-growth markets before they're gone.

MarkerMarkerMarkerMarkerMarkerMarkerMarkerMarkerMarkerMarkerMarkerMarkerMarkerMarkerMarkerMarkerMarkerMarkerMarkerMarkerMarkerMarkerMarkerMarkerMarkerMarkerMarkerMarkerMarkerMarkerMarkerMarkerMarkerMarkerMarkerMarkerMarkerMarkerMarkerMarkerMarker
Temecula, CA

Temecula, CA

Flagship · Now Open
Orange County, CA

Orange County, CA

Coming Soon
San Diego, CA

San Diego, CA

Opening Q3 2027
Irvine, CA

Irvine, CA

Opening Q3 2027
Los Angeles (DTLA), CA

Los Angeles (DTLA), CA

Flagship · Opening Q2 2027
The Woodlands, TX

The Woodlands, TX

Opening Feb 2027
Culver City, CA

Culver City, CA

Coming Soon
Long Beach, CA

Long Beach, CA

Opening Q2 2027
Alpharetta, GA

Alpharetta, GA

Opening April 2027
Santa Monica, CA

Santa Monica, CA

Coming Soon
2025 Pet Innovation Award - Pet Retailer of the Year
Franchise Requirements

What It Takes to Join the Pack

Initial Investment

$136,000 – $293,000

Includes franchise fee, equipment, and initial inventory.

Location Requirements

900–2,000 sq ft

High-traffic retail area for maximum visibility and foot traffic.

Training Completion

Full Program

Complete our comprehensive training program before opening.

Community Involvement

Required

Willingness to engage with and build your local dog community.

Passion for Dogs

Essential

Love dogs and a deep commitment to pet wellness and hospitality.

Growth Mindset

Entrepreneurial

Drive to build a scalable, community-first business in your city.

Who We Build With

Who becomes the dog destination in your city?

Your store. Your team. Your members. Your community.

You're not just buying a store — you're stepping into a leadership role that goes far beyond operations. If you have the right mindset, strong character, and a genuine passion for creating unforgettable experiences, this is your story to lead — and Puptqe is the guide who'll help you write it.

A couple walking their dogs past the Puptqe storefront in a sunny shopping plaza
Neighbors and their dogs gathered at a Puptqe community event beside the branded van

Lead Locally

Be the community activator.

A Puptqe team member offering a treat to a French Bulldog inside the store

Build Trust

Deliver standout hospitality.

A guest relaxing with a Bernese Mountain Dog beneath a glowing neon sign

Create Moments

Make every visit memorable.

The mindset we look for

Visionary Leadership

You see the bigger picture. You are excited to build something meaningful in your community and inspire your team around a shared mission, growth, and excellence.

Resilience and Grit

You embrace challenges with confidence, adaptability, and a solution-oriented mindset. You know that building a great business takes persistence, consistency, and heart.

Customer Obsession

You believe every guest interaction matters. You are committed to delivering exceptional experiences that create joy, trust, connection, and long-term loyalty.

Entrepreneurial Drive

You are ambitious, proactive, and eager to learn. You thrive in a fast-moving environment and are motivated to grow both personally and professionally as the business evolves.

Team Empowerment

You lead by lifting others up. You create a culture of accountability, positivity, respect, and development so your team can perform at a high level and serve the community well.

Commitment to Systems

You are coachable and disciplined. You understand that following proven systems, playbooks, and processes is key to building a simple, scalable, and successful business.

Competitive Spirit

You want to win. You are energized by high standards, strong execution, and the drive to be the best in your market.

🇺🇸

Veteran Discount

$10,000 Off the Franchise Fee

We proudly offer a $10,000 discount on the franchise fee for all active-duty military and veterans. Thank you for your service.

Get Franchise Details →

Together, these qualities empower Puptqe franchisees to build community-driven, experience-led businesses that create real impact and bring our vision to life.

Don't Miss This Window

We're Looking for Founding Franchise Partners

The first partners shape the brand. We're looking for early franchisees who believe dogs are family and want to bring a community-driven brand to their market — before these territories are gone.

The ideal Puptqe candidate is:

  • Community-minded
  • Customer-focused
  • Leadership-driven
  • Comfortable following a system
  • Excited about building a local brand
  • Interested in semi-absentee or executive ownership
  • Aligned with the Puptqe mission and values

This is not for everyone.

Puptqe is an emerging franchise brand with one operating store. We are being selective because the first franchise partners matter. They will help shape the next chapter of the brand.

The Success You Can Expect

A Community That
Already Loves What You'd Build

You're not starting from zero — you're stepping into a brand pet parents already rave about. Real reviews from verified customers on Google and Yelp. Rated 5.0★ with 100s of reviews across Google, Yelp, and more.

Jacquelyn W.

Yelp

I left a review on Google, but I just had to leave one on Yelp too. This is my girl, Sunny's, favorite hang out spot! She is not usually a leash puller but she KNOWS when she's getting close to Puptqe. The staff is so welcoming and the vibe is unlike any other pet store I've been to.

James T.

Yelp

The cutest most friendly store you can take your beloved furry family to. Staff is amazing, stop by for the complimentary pup cup and shop for the best, quality guaranteed toys and accessories for your pup!

Lisa A.

Yelp

I couldn't be more thankful for the incredible experience Puptqe gave me for my dog Olive's third birthday! From start to finish, their customer service was truly the best — so kind, attentive, and genuinely passionate about dogs.

Howard S.

Yelp

This has been a wonderful place for both us and our pups. The annual membership offers great value, and I would highly recommend it to any dog owner who loves their puppers.

Felipe A.

Yelp

Best dog boutique in town! Family oriented events, a variety of products, founded with healthy dog eating in mind — it is a one stop shop.

Sarah M.

Google

Awesome place to take your dog. The pup bar is the cutest thing ever. The customer service is what I love most though. True dog lovers are employed there and it shows.

Michelle R.

Google

My dog absolutely loves going to Puptqe. The community vibe is unmatched and the products are high quality. Worth every penny!

Jessica P.

Google

Took my puppy here for the first time and the team made her feel so welcome. Amazing products and amazing people. This is the future of pet retail!

Amanda L.

Google

I love Puptqe! I have been a Pup Pass member for a year and a half and will be continuing my membership as long as my dog is alive. Puptqe throws amazing events and sells high quality food and treats that keep my dog healthy.

Diana R.

Google

This place is THE place in Temecula for quality pet food and an amazing staff with a non-pressure approach. It was impossible to find high-quality food, treats and supplements at other chains — but Puptqe hand-selects everything.

Steve

BringFido

Amazing store in Temecula. One of the best experiences we ever had with our dog. Go and find out for yourself!

Two approaches, one life — the excuses that hold you back versus the impact you could make with Puptqe
Questions & Answers

Got Questions?

Everything you need to know before becoming a Puptqe founding partner. Still curious? Chat with us or submit the form below.

Franchise Opportunity

Ready to Become a Puptqe Owner?

Take the first step. Tell us about you and your city — our team will reach out within 24 hours to start the conversation. The founding territories are going fast, and once they're claimed, they're gone. Don't let someone else bring Puptqe to your city.

Start Your Puptqe Journey

Named Pet Retailer of the Year 2025

Franchise Inquiry

Where are you looking to open your Puptqe?

We are seeking passionate partners to bring the Puptqe experience to their city.

By continuing, you agree to be contacted by Puptqe about franchise opportunities. Your information is kept confidential.